Premium healthcare
Telehealth, at-home testing, clinical brands. The kind of products people research before they buy.
We are TLT Connect
Influence people trust.
We put health and productivity brands in videos from creators their customers trust, across YouTube, Instagram, and TikTok. Skillshare, Bellroy, Milanote and Raycon have all run campaigns with us.
Selected past partnership work
What we do
A focused service for brands that take creator partnerships seriously.
We run senior-led creator campaigns on YouTube, Instagram, and TikTok, from sourcing the right people through to long-term partnerships.
- 01
Creator sourcing
Identify the right creators based on audience, content style, and brand fit.
- 02
Campaign strategy
Define objective, message, format, and success metrics before outreach begins.
- 03
Negotiation
Structure deliverables, usage rights, exclusivity, and pricing on your behalf.
- 04
Integration planning
Shape the brief so the segment lands naturally with the creator's audience.
- 05
Reporting
Clear post-campaign reporting on reach, engagement, and downstream signals.
- 06
Long-term creator partnerships
Move beyond one-off placements into recurring, compounding relationships.
Where we focus
A narrow set of categories. Built up over years.
We work where we know the creator landscape and audience behaviour in depth.
Longevity & biohacking
Supplements, blood panels, recovery protocols. We know which creators these audiences actually listen to.
Wellness devices
Sleep tech, wearables, recovery gear. Products that earn a place in someone's daily routine.
Productivity software
Tools used daily by knowledge workers, founders, and creators.
AI & workflow tools
The new wave of tools people are building their workday around.
Creator & professional tools
Hardware and software for people who make things for a living.
Why brands work with us
Lean, senior, and selective by design.
01
Access to trusted creators
Existing relationships with creators who decline most inbound.
02
Strategic creator matching
Selection based on audience and editorial fit, not surface metrics.
03
Brand-safe partnerships
Vetted creators, clear contracts, no surprises.
04
Fluent across formats
Long-form YouTube, Reels, TikTok. We pick the format that fits the brief.
05
High-intent audiences
Premium brands need viewers who consider and buy, not viewers who scroll past.
06
Lean, senior-led execution
Small team. No account-handler chains.
Approach
TLT Connect was built around a simple idea: creator partnerships should feel editorial, strategic, and long-term — not transactional.
Brands deserve thoughtful matching, careful integration, and creators who know the product. A placement is the easy part — the difficult work is making it feel right inside a creator's own editorial voice and inside a brand's broader strategy.
We work with a narrow set of categories so we can do this without compromise.
Where we have depth
Built on a narrow remit, run with care.
Across formats, audiences, and categories — the boundaries within which our judgment is sharpest.
Campaign formats
- Long-form YouTube integrations
- Dedicated YouTube videos
- Multi-video creator partnerships
- Multi-creator brand campaigns
- Instagram editorial collaborations
- Instagram Reels campaigns
- TikTok creator campaigns
- Recurring partnership programs
Audience profiles
- US and UK professionals
- Health-conscious audiences
- Wellness and recovery communities
- Founders and creators
- Productivity-focused viewers
- Patients and considered health buyers
- Long-form video audiences
Category experience
- Premium healthcare and telehealth
- Health, wellness, and longevity brands
- Wellness devices and wearables
- Productivity software launches
- AI and workflow tools
- Creator tools and hardware
How we work
A straightforward five-step engagement.
- 01
Understand the brand
Goals, audience, product, constraints, success metrics.
- 02
Build creator shortlist
A vetted shortlist with rationale for each pick.
- 03
Negotiate and structure campaign
Deliverables, rights, timeline, pricing.
- 04
Manage execution
Brief, review, approvals, posting, support.
- 05
Report and scale
Post-campaign report and a clear path to recurring partnerships.
Looking for the right creators for your next campaign?
Send a short brief. We come back with a tailored creator shortlist within five working days — including the rationale behind each pick.